Hugo is back in town
Hugo Boss has just unveiled their latest men’s scent under the Hugo label. Scheduled for early 2009, Hugo Element is meant to become a cornerstone for the brand, like the first Hugo fragrance, launched back in 1995. The bottle for this fresh, woody aquatic-aromatic (Givaudan) is in the shape of a highly symbolic “oxygen tank”, and the communication gets its inspiration from some graphic ally designed illustrations. The ad, shot in Buenos Aires, features Jonathan Rhys Meyer in his natural element: the big city.
Black & Gold Collectibles : Daisy
For the holidays, Marc Jacobs presents their latest women’s scent, Daisy, in an eau de parfum version. The richer, creamier fragrance comes in a limited edition black & gold designer bottle. edp 1.7 oz., 66 euros.
Kiss of an Angel
For the holidays, Thierry Mugler’s flagship scent comes in a gift box christened ‘Kiss of an Angel’. The set contains a refillable 0.85-oz. eau de parfum in a silver-toned collectible bottle with a kiss pattern on the back. The boxed set also includes a lightly toned shimmer lipstick scented with the notes of Angel.
