Hugo is back in town
Hugo Boss has just unveiled their latest men’s scent under the Hugo label. Scheduled for early 2009, Hugo Element is meant to become a cornerstone for the brand, like the first Hugo fragrance, launched back in 1995. The bottle for this fresh, woody aquatic-aromatic (Givaudan) is in the shape of a highly symbolic “oxygen tank”, and the communication gets its inspiration from some graphic ally designed illustrations. The ad, shot in Buenos Aires, features Jonathan Rhys Meyer in his natural element: the big city.
Burberry spoils men
A trendy, modern men’s scent with a touch of softness, for the holidays, Burberry London for Men comes in a true “gift set” including both the eau de toilette, and a special gift: the 2008 Teddy Bear. A cuddly teddy bear dressed in a Burberry jacket. Retail price, approx.: 60 euros. Same set available for Burberry Brit Men.
Black & Gold collectibles: Ambre Fétiche
For all those who love rare bottles, Annick Goutal presents her fragrance Ambre Fétiche in its mythical butterfly bottle… revisited in black and gold. Comes in 3.4 oz. (200 euros) and in 3 litres (300 euros, empty). For more info: annickgoutal.com
